“The Marketing Department is Handling that…”

One day Anna Glidden looked at her corporate calendar, her corporate ladder, her corporate inbox, and her corporate color palette and thought: I need to switch things up.

The Marketing Department was born from one simple idea: great marketing shouldn’t require a 40-person agency, a bloated budget, or layers of complexity. It should be smart, honest, fun, and effective.

We're a boutique marketing team that works with AEC firms, commercial real estate companies, and purpose-driven organizations that are tired of looking like everyone else. We take the marketing off your plate. We make it great. And we make it so you can say “The Marketing Department is handling it.”

A woman with shoulder-length hair wearing an orange sleeveless dress with a cutout near the collar, sitting on a blue velvet armchair, smiling while looking to her right. She has one leg crossed over the other, wearing floral-patterned shoes, in a room with a plain white wall and light-colored floor.

Meet the Team

  • Woman in Orange Blazer and blue jeans

    Anna Glidden

    FOUNDER & MARKETING STRATEGIST

    Anna went from teaching downward dog to deconstructing marketing funnels, which honestly makes more sense than it sounds. After 15 years in AEC marketing, she walked away from corporate life and built an agency that does strategic marketing without the overhead, the bureaucracy, or the Sunday anxiety. She’s the reason your competitors are nervous.

  • Happy Woman with Dark Hair and Navy blue sweater

    Zoey Zemanek

    SENIOR MARKETING SPECIALIST

    Zoey’s person on the team who makes "we can handle that" actually mean something. She's the rare kind of marketer who doesn't have a lane — she has a whole highway. Clients come to us because they want excellent marketing without the overhead of a full in-house team. Zoey is a big reason we can deliver on that promise.


  • Smiling woman with long hair and magenta blazer.

    Kylie Cornwell

    MARKETING COORDINATOR

    Kylie came to us from Chewy — yes, the place that sends your dog a birthday card — which means she knows social media, project management, and genuinely cares about the customer experience. She keeps this team organized, produces classy proposals, and teaches us Gen Z lingo.

Frequently Asked Questions

  • It depends on what you need, and we’re honest about that upfront. We work on brand awareness strategy, proposal development, social media, and marketing materials, and often a mix. We can step in to help with one-off projects, or act as your fractional Chief Marketing Officer or entire Marketing Department.

  • We live and breathe AEC. Proposals, BD strategies, project spotlights, award submissions, LinkedIn networking, project site photography (we even have our own ANSI Type II Hard Hats). You can test us on acronyms from RFI to EMR. TLDR? Yes, we speak fluent AEC.

  • If you’ve gotten this far into our website, you’re probably a great fit. Purpose-driven organizations are some of our favorite clients. If your team is full of passionate people who struggle to translate that passion into marketing that actually looks and sounds like you, that’s a problem we solve. We make your brand look as good as your mission.

  • Hell yeah we can. We build marketing that’s unmistakably yours. Messaging, visuals, content strategy, the whole thing. If it doesn’t sound like your organization, we’re not done yet.

  • Both. We integrate with your team, whether that’s just you, an internal marketer, or a whole department that needs support. We also mentor marketing teams and marketers to help them bridge the gap between business development and tactical marketing skills.

  • Fast. But we’re not a vending machine. We make sure everything we put into the world on your behalf is of the highest quality and reflects your brand appropriately. That’s something ChatGPT can’t promise.

  • We don’t run paid media campaigns, and we’re not going to cold-call your leads for you. We’re also not the right fit if you’re looking for somebody to build your website or do videography - but we partner with great companies who do.

  • Some clients come to us for a single proposal for a brand audit. Others bring us on as their long-term marketing partner. We’ll tell you what makes sense, and we won’t upsell you into something you don’t need.

  • We do. Life is short, our team is small, and we're picky about who we work with — on purpose. We want clients who respect our process, communicate like adults, and actually want marketing to work. If you show up ready to collaborate, you'll get our best work. If you're the kind of person who makes other people's jobs miserable, we'll wish you well and point you elsewhere.

Ready to Stop Sounding Like Everybody Else?

Send the form. We plan your growth within one day.